Why Online Reviews Are Great for Real Estate

Over the course of my career in Boston real estate, I have worked hard to build my business by referral. There is no better way to get good business. The explosion of the internet and social media has changed how we find the professionals we work with, and real estate is no different. I am proud to be a part of such a technology forward company like ZipRealty.

ZipRealty has recently taken a big step forward in handling consumer reviews. Consumers can now post unfiltered reviews of the company and agents on their website. I have found the internet to be an integral part of my business and am very excited about this new service. I spend a lot of time making sure I have comprehensive online marketing tools to better serve my clients. To check out some of my online tools, click here.

Consumers have said that they trust word of mouth reviews, citing online reviews as the second most trusted form of referral. What sets the ZipRealty review system apart? It only allows real, registered users to post reviews. In other words, it prevents my best friend or mom giving me glowing reviews, which I hope they would. The reviews are from my past and current clients. No testimonials that are handpicked by me, just honest, real and unfiltered.

Here is what ZipRealty found: over 90% of homebuyers start their search online, but many of those buyers are weary working with an agent they “met” online. With ZipRealty's new system, you will see an honest and realistic view of the kind of service I deliver for people looking for homes for sale in Boston. This means you don't have to work with your friend's sister who may or may not be the agent best suited for you. These are real experiences from real people that you can trust. To read my reviews, click here.


Guy Contaldi serves Ziprealty Boston real estate clients, and has a special affinity for real estate in Somerville MA - his hometown. You can also visit Guy Contaldi’s blog here.