MC Hammer partners with Oakland tourism bureau

MC Hammer, a rapper known for hits including "U Can't Touch This" and "2 Legit 2 Quit," is bringing Hammertime back to Oakland. According to the San Francisco Chronicle, the Oakland Convention and Visitors Bureau is partnering with the rapper in an effort to bring newcomers to the city. People who check out some of the homes for sale in Oakland could reap the rewards of the partnership.

The campaign got off to a fast start earlier this month, as MC Hammer has already provided personal recommendations on things to see and do in Oakland, like taking in a show at an Art Deco theater or visiting the waterfront at Jack London Square. MC Hammer, a longtime Oakland resident, said he is happy to spread the slogan "Oakland. To know it is to love it" because he feels it truly captures the city's essence.

"My admiration, love and understanding of what the culture of Oakland is, is from experience," the rapper said. "For everything that you could ever say negatively about Oakland, I can give 10 positives."

After spending 50 years in Oakland, MC Hammer acknowledged that being a local representative allows him to teach newcomers about the city. He stated that Oakland has dramatically transformed into a city that features world-class art centers, culinary offerings, entertainment and music.

More reasons to come to Oakland
Oakland is a popular spot for many visitors, but the city is quickly becoming a place to call home for various newcomers.

The U.S. Census Bureau notes that Oakland's population increased 1.3 percent between April 1, 2010, and July 1, 2011, which is 0.1 percent higher than the state's average. Additionally, the city's average per capita income in the past 12 months was greater than the California average between 2006 and 2010 - $30,671 to $29,188, respectively.

Oakland is more than just an average city - it is a great place to settle down and purchase a home. MC Hammer offers the following tips to help get acclimated to the Oakland lifestyle.

1. Discover your inner Oaklander
Take a trip through Oakland's diverse neighborhoods to get a better idea for what the city is all about. MC Hammer points out that the city is defined by its culture and creativity, so regardless of where a person goes, he or she is likely to find some of the warmest people around.

Oakland is also filled with scenic landscapes - everything from a bustling downtown area to a picturesque shoreline - so there's plenty to see.

2. Check out a local theater
People who appreciate architecture, entertainment or history will surely want to visit some of Oakland's theaters. These buildings come in a wide array of shapes and sizes, and they feature distinct characteristics that distinguish them from venues in other cities.

MC Hammer recommends visiting the Grand Lake Theater to see independent films, the latest major motion pictures and operas, or check out the Fox Theater that includes a majestic, dazzling interior. Oakland's theaters are fun places to see live music, comedy shows, plays and more, and these venues can help you better embrace your inner Oaklander.

3. Support your hometown teams
The Oakland A's, Oakland Raiders and Golden State Warriors provide professional sports entertainment to local residents. These teams have good and bad seasons, but regardless of the results, attendees can enjoy seeing some of the world's top athletes perform at top-notch local venues.

Oakland is also a great place to participate in sports. MC Hammer points out that the city is home to 52 local multi-use fields for baseball, football and soccer, for kids and adults to enjoy.