Last updated: July 15, 2014
The Information We Collect
Account Information. Personal Information is information that others can use to identify, locate, or contact you, including but limited to, your name, email address, postal address, phone number, and, to the extent such comments include personally identifiable information, comments you make to forums and blogs available on the Site (collectively, "Personally Identifiable Information" or "PII"). When you register and create an account on our Services ("Account"), use the Services or contact ZipRealty, we may collect certain PII from you. We may also collect certain information that is not PII because it cannot be used by itself to identify you, including, without limitation, information about whether you plan on buying and/or selling real estate, home search criteria, information about financing for the purchase of real estate and other information related to the sale and/or purchase of real estate. ZipRealty does not request or collect social security numbers, credit card numbers, or driver’s license numbers. If you register or log on to the Site through Facebook, you may have to provide use with your username so that your identity can be authenticated by your Facebook account. When the authentication is complete, we'll be able to link your Account with your Facebook account and access certain PII, including your name, email address, profile picture, gender, user ID, list of friends and any other information that you have made publicly available on Facebook. We don't receive or store passwords for your Facebook account. Please refer to Facebook's privacy settings to determine how you may adjust the permissions and manage the interactivity between ZipRealty and Facebook.
Information Related to the Use of the Services. ZipRealty's servers automatically record information sent by your browser or created by your use of the Services, regardless of whether you are an Account holder or a visitor (either, a "User"). Such information may include your Internet Protocol (IP) address, browser type and language, operating system, the web page that a User was visiting before accessing our Services, the pages or features of our Services to which a User browsed and the time spent on those pages or features, search terms, the links on our Services that a User clicked on and other statistics. We use this information to administer the Services and we analyze (and may engage third parties to analyze) this information to improve and enhance the Services by expanding their features and functionality and tailoring them to our Users' needs and preferences. We may use a person's IP address to fight spam, malware and identity theft. We also use the IP address to generate aggregate, non-identifying information about how our Services are used.
Information Collected Using Cookies. A "cookie" is a small data file that can be placed on your computer when you visit certain websites. When you visit our Site, both ZipRealty and third parties place cookies on your computer.
Cookies Placed by Third Parties: Some third-party services providers that we engage (including Google and other third-party advertisers) may also place their own cookies on your computer and may track different sites you visit. In particular, we use Google's remarketing features, which allow us to place ads for ZipRealty's services on other sites you visit. You may choose to control some of the advertisements you receive on this and other sites by visiting http://www.networkadvertising.org/managing/opt_out.asp.
Google Analytics & Remarketing
- Remarketing : This allows Google to place ads for ZipRealty on other sites you may visit and for us to understand the effectiveness of those advertisements.
- Google Display Network Impression Reporting and Campaign Manager Integration : This feature provides us with reports of visitors to this Site who viewed ads placed by Google for ZipRealty on other sites and how visitors to this Site are related to ZipRealty advertisements on other sites.
- Demographic and Interest Reporting : Google provides us with reports on the age, gender and interests of visitors to this Site, based on information Google collects about other websites visitors to this Site have visited.
Location Information. In some cases, we collect information about where you are located, such as by converting your IP address into a rough geolocation. We may use location information to improve and personalize our Services for you.
Device Identification Information. In some cases, we may assign an identification number to your device ("Device ID Number"). Device ID Numbers are not linked to any PII. We may use such device identification information to improve and personalize our Services for you.
Information from Your Communications. When you send email or other communication to ZipRealty, we may retain those communications in order to process your inquiries, respond to your requests and improve our Services.
How We Use Information
Depending on your use of the Services, we may use your PII for the following purposes:
- To enable ZipRealty agents or other third-party real-estate professionals and their affiliated entities to contact you via email, telephone, or SMS text messaging and provide personal service, or to provide you with personalized content, including email messages, e-mail alerts and/or search results.
- To facilitate all aspects of the sale and/or purchase (or potential sale and/or purchase) of real estate.
- For the purposes for which you provided the information, including to process and respond to inquiries and to contact you about Services you have requested.
- To improve the features, content and navigability of the Services.
- To solicit your feedback about our Services.
- To alert you to new Services features, promotions, and services, and to deliver other information from which you may opt out or unsubscribe.
In the future, we may sell some or all or our assets.
Sharing Of Information
We will not share any PII that we have collected from or regarding you except as described below:
ZipRealty may disclose your PII: (i) to another entity that we engage as a third-party services provider for purposes of outsourcing one or more of the functions described in the previous "How We Use Information" section; (ii) to confirm or update information provided by you; (iii) to inform you of important information; (iv) in connection with a business transaction as described below in the "Information Disclosed in Connection with Business Transactions" section; (v) with other companies for the purposes of marketing products to you after obtaining your consent; and/or (vi) as otherwise authorized by you.
Information Shared in Connection with Real Estate Transactions. ZipRealty may share your PII with third parties involved with your sale and/or purchase (or potential sale and/or purchase) of real estate. These third parties include, but are not limited to, third-party real estate agents and brokers, insurance providers, lenders, appraisers, home warranty providers, or inspectors.
Information You Share with Third Parties. In connection with your real-estate transactions you may choose to work with third parties who are not affiliated with or related to ZipRealty, including without limitation lending institutions, title companies, insurers, appraisers, home warranty companies, real-estate agents, real-estate brokers and other service providers. These third parties may each have their own privacy policies governing how they handle your PII. ZipRealty has no responsibility or liability for third-party privacy policies or the actions of any third party with respect to your PII.
Sharing De-identified Information Shared with Third Parties. We may share freely with any other party and for any reason information that is de-identified (for example, including, but not limited to any information stripped of information that could be used to identify you and/or hashing). This information is usually aggregated (i.e., combined with information from many other users), and may include information such as Site traffic patterns, trends, demographics, search patterns and other information.
Information Disclosed in Connection with Business Transactions. In the future, we may sell some or all or our assets. In such transactions, customer information (including PII) generally is one of the transferred business assets. In the event of a sale of our assets including our database, customer information (including PII), will be transferred. Such a transfer may also occur if we go out of business, enter bankruptcy or are acquired in a transaction such as an acquisition or merger.
We may collect information about you, including but not limited to, your name and email address, from ZipRealty agents or other third-party real-estate agents (each, an "Agent") whom you have previously contacted or with whom you have an established relationship ("Agent Information"). An Agent will collect such Agent Information from you with the sole purpose of initially pre-populating a ZipRealty account on your behalf and with your consent.
The Security of Your Information
ZipRealty takes reasonable measures to protect against the loss, misuse and alteration of your PII from unauthorized access, use or disclosure. Please be aware, however, that no method of transmitting information over the Internet or storing information is completely secure. Accordingly, we cannot guarantee the absolute security of any information.
You can de-active your ZipRealty account at any time by contacting team@ZipRealty.com. However, you will not be able to access any of the services offered by ZipRealty if you choose to deactivate your account. Please note that even if you request de-activation of your ZipRealty Account, information associated with your account may remain in archived/backup copies for our records or as otherwise required by law.
Viewing and Updating Your Information
You may edit your preferences or request changes to the information you have provided at any time by (i) sending an email to team@ZipRealty.com, (ii) calling us at (510) 735-2600, (iii) mailing us at ZipRealty, Inc., 2000 Powell Street, Suite 300, Emeryville, CA 94608 or (iv) managing your communications preferences by logging into your account through the Site, entering the "My Account" section and selecting "Communications Preference." If you have lost your password, you may request a new one by sending an email to team@ZipRealty.com. You may also manage your subscriptions by following the subscription management instructions contained in commercial messages that we send you.
Our Policy Toward Children
Our Services are not directed to individuals under 18 and we do not knowingly collect PII from children under 13. If we learn that we have collected PII of a child under 13 we will take steps to delete such information from our files as soon as possible.