ZipRealty’s New Mobile Website Features Full-Screen Home Photos and Consistent Global Navigation

Consumers can now search for homes, photos, maps, schools information and other in-depth data on the go.

EMERYVILLE, Calif., April 23, 2013 –ZipRealty, Inc. (http://www.ziprealty.com) (NASDAQ: ZIPR), the most prominent online real estate brokerage company and technology provider in the United States, today launched a new mobile website, http://m.ziprealty.com, according to Jamie Wilson, Senior Vice President of Technology.

Consumers can now access comprehensive real estate data on ZipRealty’s full website from their mobile devices, without having to download an app. In addition to viewing all of the homes for sale in a particular area, interested home buyers can immediately access the most accurate and complete real estate data, including home listings that are updated every two minutes, multiple photos, interactive maps, neighborhood statistics, nearby schools, public transportation, assess home Walk Scores and connect with a qualified real estate agent, among other features.

“Our mobile website features were greatly inspired by the website, yielding a consistent user experience,” says Mr. Wilson. “Users coming from our full website should find the mobile website intuitive, easy-to-use, and well-designed with consistent global navigation. We offer geolocation so users can easily find their current location when they’re on the go, including nearby homes for sale, and easily contact a local ZipRealty agent or Powered by Zip agent.”

Below is a screen shot of the new mobile website:

Unlike the competition, ZipRealty offers a rich experience through full-screen home photos on the home detail page, says Mr. Wilson. The ZipRealty home detail page includes an interactive map, so you don’t have to navigate away from the page to see the neighborhood and other related features.  

The mobile website also allows consumers to cross multiple platforms during their real estate search, says Mr. Wilson. “All of your search activity, settings and saved homes are synced across both the full website and the mobile site,” he says, “allowing for true mobility in your search for a new home.” 

One unique feature of the mobile website is ZipRealty’s Listing Check tool, giving buyers the ability to determine which homes are really for sale and which ones are off the market. In a Data Quality Report recently released by ZipRealty, the company discovered that prominent real estate websites consistently fail to display a significant number of MLS-listed homes for sale, while also presenting a large number of sold homes as if they were currently for sale. The study results show that up to 30% of MLS-listed homes for sale are missing from other real estate websites, and over 15% of the listings on these websites are stale, expired or inactive. In contrast, ZipRealty never includes sold homes in search results, and has an accuracy rate of greater than 99% on MLS-listed homes for sale.

“Access to our Listing Check tool − especially on your mobile device − in today’s competitive and fast-moving real estate market gives home buyers a competitive advantage, especially in many of the metro areas we serve, where inventory has declined significantly,” says Mr. Wilson.

To complement ZipRealty’s mobile website, consumers can download ZipRealty’s free app for iPhone and Android mobile devices. The 4.5-star rated iPhone app and award-winning StreetScan™ technology allows home buyers to instantly searchviewand connect with your local real estate market at home or on the go.

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www.ziprealty.com

About ZipRealty, Inc.
ZipRealty is a leading national real estate brokerage and provider of proprietary technology and comprehensive online marketing tools for the residential real estate brokerage industry. For home buyers and sellers who increasingly want control, choice and a seamless, customized service, ZipRealty offers Internet-enabled, state-of-the-art technology and complete access to accurate, timely information via their website and mobile applications, which real estate professionals can combine with their own local knowledge and personal expertise to offer an exceptional start-to-finish client experience. For real estate professionals who seek more productive ways to conduct business, ZipRealty provides technology and online marketing tools to enhance their online sales channel, including lead generation, conversion and service of their clients. ZipRealty’s technology and online marketing products serve its full-service, owned-and-operated residential real estate brokerage business in 19 markets nationwide, as well as its Powered by Zip network of leading third-party local brokerages in 15 markets.

 

Media Contact: StaceyCorso
510.735.2667

scorso@ziprealty.com