America's Cup: Racing for Bay Area Real Estate

If you’re interested in real estate in the San Francisco Bay Area, you already know the America’s Cup is about to change everything. Per the official race website, “San Francisco Bay will be home to the 2013 America's Cup Finals and the Louis Vuitton Cup, America's Cup Challenger Series. Additionally, there will be two America's Cup World Series Events in 2012.

At this point, more than just sailing enthusiasts are thrilled about San Francisco landing the America’s Cup race this year. Realtors, too, according to local buzz, are all hands on deck, hoisting their sails, or rather, sales. Because this race is projected not only to bring tourists for hotels and eaters for restaurants, it’s also going to bring a whole set of well-off home-buyers. At least, real estate professionals hope so.

When this story first broke, local favorite The Frontsteps blog put the situation as follows:

Every agent in the city that has ever sold a home in or near SOMA, Nob Hill, Russian Hill, Telegraph Hill, Pacific Heights, and/or South Beach (to name a few) is already on the hunt, sales centers are ramping up their marketing, and the real estate community is buzzing. There are big bucks in sailing, and what agent wouldn’t want a piece of that action?

This “action” is not just an SF thing either. It’s the Bay Area, so all areas on the bay may apply for this influx of expendable income. CurbedSF wrote:

Meanwhile, excitement about money and jobs ramp up as cities around the Bay Area are angling for some cup action, with both Alameda and Richmond boosters letting it be known what great back-up facilities they can provide. Both have deep water access and available shorefront; Richmond wants to build an ‘America’s Cup Village.’

Back in SF, developments like One Rincon Hill in the race. The luxury condo complex released the following message to its Twitter followers in January of 2011 (and should begin doing so again as the event comes closer): “Americas Cup draft route released! Many at One Rincon Hill to enjoy spectacular views of the race from home.”

If you’re interested, you can search on ZipRealty’s website for homes that offer a view of the action by searching San Francisco’s MLS for homes with a view of the bay. That will work with Alameda, Oakland, Marin and South San Francisco as well—virtually any town or city with a view of the San Francisco Bay is a possible option for America’s Cup fans. 

But here’s a tip from one former local—that’s me: Though the official route map of the Cup race lables just four viewing area, our picturesque Bay Area has millions of them. And from any of them, watching the America’s Cup is 100% free.

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Anna Marie Erwert writes from both the renter and new buyer perspective, having (finally) achieved both statuses. She focuses on national real estate trends, specializing in the San Francisco Bay Area and Pacific Northwest. Follow Anna on Twitter: @AnnaMarieErwert.

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